T D C Pushpakumara¹ and Fazeela Jameel Ahsan², ¹ University of Moratuwa, Sri Lanka
²University of Colombo, Sri Lanka

This systematic literature review explores the transformative role of artificial intelligence (AI) chatbots in promoting sustainable tourism, particularly in the ecotourism sector. AI chatbots are pivotal in enhancing operational efficiency, fostering environmental responsibility, and improving tourist engagement. The study identifies their contributions to sustainability by optimizing resource use, reducing environmental impact, and educating tourists about local cultural and ecological practices. Despite these benefits, significant challenges such as data privacy concerns, infrastructural limitations, and cultural biases hinder widespread adoption. The findings emphasize the need for robust digital infrastructure, ethical frameworks, and culturally adaptive chatbot designs to overcome these barriers. By aligning technological innovation with sustainability goals, AI chatbots can significantly advance sustainable tourism practices. Future research should prioritize empirical analyses and inclusive strategies to maximize the potential of AI chatbots in fostering long-term sustainable development in ecotourism.

AI, Chatbots, Ecotourism, Sustainability, Management, Innovation